Many founders end up choosing between a traditional CMO who offers high-level advice and a freelancer who simply completes isolated tasks. I bridge that gap by connecting the strategy to the execution. I shape your brand and content direction, improve your Shopify experience, and build the email journeys that support conversion and retention.
Your Strategic Partner for Cohesive Brand Growth
For scaling health, wellness, and lifestyle e-commerce brands
Can you see what’s working in your marketing– and what isn’t?
If you’re spending money on ads, publishing endless blog posts, or consistently showing up on social media but sales remain flat, the problem may not be a lack of marketing activity. You may be missing a clear view of what’s turning visitors into customers and what’s bringing them back.
Traditional setups often leave you coordinating multiple siloes of contractors, each focused on one piece of the business but not necessarily aligned around the same goals. I bring those pieces together, connecting your marketing, website, conversion strategy, and retention efforts so you can see what’s driving growth and make better decisions about what to do next.
Transform fragmented marketing efforts into cohesive brand growth.
I fix gaps in your brand presence and customer journeys to help you generate more consistent sales and repeat buyers.
Over the past decade, I’ve dedicated myself to mastering BRAND POSITIONING, CONTENT STRATEGY, and CONVERSION RATE OPTIMIZATION for a wide range of consumer brands, with a particular focus on health & wellness, food & beverage, and home furnishings. Using a keen eye for detail and a deep understanding of consumer psychology, I lead marketing teams in bringing brands to life and driving sales.
I am confident that my unique blend of artistic sensibility, relatability, and project expertise will make a substantial impact on your organization’s brand goals and business priorities.
Let’s connect and embark on a transformative and prosperous journey together.
Industries I Serve
My expertise aligns with consumer goods, services and software companies that strive to bring a better quality of life to their customers.
wellness
beauty
home
fashion
food
Areas of Expertise
The scope of my marketing skills extends through all areas and all phases of marketing. I utilize my creative abilities and critical thinking to move quickly from big picture thinking to detailed perfection. As a manager I prioritize excellence and relationship building.
Conversion Rate Optimization (CRO)
Rewriting high-converting Shopify copy and restructuring page layouts to transform passive visitors into buyers.
Growth Strategy
Creative & Branding Direction
Brand Identity and Positioning
Visual and messaging Guidellines
Talent Management
Email Marketing & Automation
Customer Insight Analysis
Product Positioning
Growth Strategy
Revenue Forecasting
Customer Journeys
Campaign & Content Strategy
Creative Brainstorming
Content Strategy and Multi-Channel Calenders
Talent Management
Web Design Management
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