Hi, I’m Carey.
I craft words, images, and experiences that have people feeling some type of way.
In other words, my work attracts ideal audiences and helps to convert them into customers and advocates for brands.
Many words describe me: writer, artist, music lover, mom, life coach, empathic leader. At the core of it all is curiosity and a natural ability to see connection in everything.
When humans CONNECT, they CARE. I recognize that within this concept lies the greatest opportunity, the greatest challenge, and the greatest responsibility for marketers and brands. This is what fuels me to create.
I’m a self taught web designer and internet marketer who has managed several entrepreneurial projects online from selling art and herbal teas to writing blogs/books and publishing a digital magazine.
My passion is for health and wellness but my talents work well across any industry because relatability is one of my core strengths. I’m also trained as a life coach which helps me understand what core desires motivate people so I can speak to them in ways they will hear and respond favorably.
Top industries I serve
Demand Generation Strategy
Paid Advertising Campaigns
Project and Team Management
Social Media Marketing
Feb 2022 – Present
Fashion Furniture Rental
Content Marketing Specialist
•Social Media Marketing: Identify target audience, create brand voice, and implement a cohesive content strategy resulting in 1000% channel growth and 300% social web traffic increase in first year.
•Influencer Marketing Management: Initiate and build influencer program. Maintain a list of potential partners, negotiate contracts, and nurture relationships.
•Blog, Email, and Web Content Creation: Update website copy to match brand vision and satisfy keyword algorithms, write biweekly blog posts, create email campaigns and newsletter.
•Product Photography and Videography: Set up and shoot quarterly product and lifestyle photographs and video for website and social media
• Project Management: Conceptualize brand awareness campaigns and coordinate with team members and partners to create content and run paid advertising while measuring objectives
2014 – 2022
Life Coach/Course Creator/Marketer
•Branding and Web Design: Develop brand identity and create consistent imagery and messaging to grow the brand using WordPress, social media, and other methods.
•Content Creation: Write and deliver daily content in the form of blog posts, email newsletters, social media engagement, and live video.
•Personal Coaching: Meet with clients, listen with empathy to their needs, and suggest courses of action to create desired results for them.
•Digital Advertising: Create and run paid advertisements on Facebook and Instagram using split testing to track customer behaviors.
2008 – 2019
My Juice Cleanse
Content Writer/Affiliate Marketer
•Business Strategy: Build an online business from scratch using research on current health trends and developing digital products to serve customers.
•Content Creation: Post weekly blog entries and social media updates using SEO and targeted keywords to achieve 10K Facebook followers and 200K monthly website visitors.
•Funnel Development: Grew email subscriber list from zero to 18K by creating a lead magnet and email marketing sequence. Efforts resulted in revenue of $50K yearly.
•Book Author: Developed a successful influencer platform leading to two book publishing deals.
2012 – 2014
Juice + Blend Magazine
•Product Launch: Successfully created and launched a monthly digital magazine app
•Daily Team Management: Selected monthly content, managed a production team of writers, designers, and ad sales people
•Sales & Marketing: Grew paid subscriber base to over 2000, earning the magazine a consistent spot in the Top 10 for Health and Wellness on the Apple Newsstand